- Now Media launches Sovereignty, a blockchain platform for media verification
- Founders emphasize importance of identifying original sources of digital content
- Sovereignty aims to combat disinformation and address challenges posed by AI
Now Media launches Sovereignty, a blockchain technology platform for media organizations to verify digital content. The platform aims to combat disinformation and provide transparency in content creation and editing.
Always improving: A new startup called Now Media is launching Sovereignty, a technology platform that aims to combat disinformation by providing digital media organizations with verification tools using blockchain technology. Founders Matt Medved and Alejandro Navia shared that Sovereignty will utilize Coinbase’s Ethereum Layer 2 technology to authenticate content on the blockchain, ensuring a clear and unalterable record of a piece of content's creation and edits.
Deeper details: In a bid to address the challenges posed by AI and disinformation, Now Media's founders emphasized the importance of enabling users to easily identify the original source of digital content. By integrating Sovereignty into publishers' content management systems, a unique signature will be created for each published piece, helping audience members assess the trustworthiness and reliability of the publisher.
Looking ahead: The founders of Now Media highlighted the urgency of launching Sovereignty this year, especially with the upcoming U.S. presidential election. They expressed concerns about the potential spread of increasingly realistic fake media due to advancements in artificial intelligence. Alejandro Navia warned about the dangers of sophisticated AI falling into the wrong hands, emphasizing the need for tools like Sovereignty to combat misinformation effectively.