Luxury airline Beond offers Apple Vision Pro headsets on business-class flights to the Maldives

Always improving: Beond, a luxury airline founded in 2022, is making waves by offering Apple Vision Pro headsets to select passengers on its business-class flights to the Maldives. The airline, based in the Maldives, currently operates three routes to and from the island nation, with plans to expand its services to include destinations like Milan, Dubai, and Bangkok later this year. The inflight experience with the Vision Pro aims to immerse passengers in the beauty of the Maldives even before they arrive, setting the stage for a premium travel experience from start to finish.

Deeper details: Despite the excitement surrounding Beond's offering of the Apple Vision Pro headsets, there are some uncertainties and challenges to address. The airline has not specified what criteria define select passengers who will have access to the headsets. Additionally, the Vision Pro's battery life and potential motion sickness issues have raised concerns, especially on longer flights. Beond, still in its startup phase, closed a $13 million funding round recently, enabling it to expand its fleet and add new routes to its network.

Looking ahead: The Apple Vision Pro headset, priced at $3,500, has garnered mixed reviews from users, with some expressing intentions to return the device due to its high cost. Apple has adjusted its sales expectations for the headset's first year and is focusing on winning over developers before targeting a broader consumer market. Despite these challenges, Beond sees offering the Vision Pro as a strategic move to position itself as a leading luxury carrier, catering to affluent travelers seeking high-end experiences.