- Tavus secures $18M in funding for face and voice cloning technology
- Investment from Scale Venture Partners, Sequoia, Y Combinator, and HubSpot
- Tavus introduces new developer platform with APIs for personalized video campaigns
Tavus, a generative AI video startup, raised $18M in funding to offer face and voice cloning technology for personalized video campaigns. The company's platform allows for creating digital replicas of individuals and integrating the technology into third-party applications.
What to know: Generative AI video startup Tavus has secured $18 million in funding to expand its capabilities in face and voice cloning technology. Tavus, known for creating digital replicas of individuals for personalized video campaigns, counts Meta and Salesforce among its clients. The funding round was led by Scale Venture Partners, with participation from Sequoia, Y Combinator, and HubSpot. This investment will allow Tavus to open its platform for third-party integration, enabling more companies to leverage its generative AI technology.
Deeper details: The rise of generative AI in the video industry is evident, with companies like Tavus at the forefront of innovation. Tavus utilizes generative AI to power personalized videos through voice and face cloning, offering a unique way for sales and marketing teams to engage with customers. By integrating Tavus with platforms like Salesforce and Mailchimp, companies can automate the process of sending personalized videos to prospects, enhancing customer interactions and driving sales.
The backstory: Tavus's current SaaS app allows customers to create AI video templates by recording a 15-minute video that serves as training data for the AI. Through the platform's web-editor, users can personalize various elements of the video, such as location, executive names, and products, to cater to specific customer segments. This customization enables companies to create hundreds of unique video replicas with different scripts, backgrounds, and personnel, all without the need for re-recording.
A history of growth: Tavus is unveiling a new developer platform with a suite of APIs, starting with the replica API, which leverages the Phoenix model to create photo-realistic digital replicas using neural radiance field technology. This API allows companies to generate high-quality videos with just two minutes of training data, revolutionizing the personalization of video content at scale. Additionally, Tavus is developing APIs for lip-syncing, dubbing, and running mass personalized video campaigns, offering a comprehensive solution for companies looking to enhance their video content creation capabilities.