- Four ex-Paystack senior managers launch GoLemon, a grocery delivery startup, with unique sourcing network and focus on large orders.
- GoLemon founders leverage experience from Paystack to lead different aspects of the startup, positioning it against established competitors in Lagos market.
- GoLemon sets itself apart by managing inventory, sourcing directly from farmers, and targeting customers with large orders, aiming to establish a strong foothold amidst exiting international giants.
Four ex-Paystack senior managers launch grocery delivery startup, GoLemon, to compete in the market with unique sourcing network and focus on large orders.
Always improving: Four ex-Paystack senior managers, Yinka Adewuyi, Gbadegbo Gbade-Oyelakin, Abdulrahman Jogbojogbo, and Abiola Showemimo, have decided to venture into the grocery delivery market by launching their startup called GoLemon. Adewuyi, a former product lead at Paystack, now serves as the CEO of GoLemon, while Gbade-Oyelakin, who led Paystack’s core platforms team, takes on the role of CTO. Jogbojogbo, previously a marketing lead at Paystack, will be in charge of the startup's growth, and Showemimo, one of the earliest employees at Paystack, will lead operations. This move pits GoLemon against established competitors like Glovo, Chowdeck, Mano, and Pricepally in the bustling Lagos market.
Deeper details: The decision to launch GoLemon comes at a time when international giants like Jumia and Bolt have exited the food and grocery delivery segment due to challenging unit economics, significant losses, and stiff competition. Despite this, Jogbojogbo, one of the founders of GoLemon, remains optimistic about the timing, believing that weathering the current challenges will pave the way for building a robust business. Leveraging Showemimo's experience as a supermarket owner and Gbade-Oyelakin's background in engineering at Supermart, GoLemon aims to establish a strong foothold in the market.
Looking ahead: GoLemon sets itself apart by managing its inventory and fulfillment centers, sourcing bulk products directly from farmers and FMCGs. While facing competition in certain product offerings, the startup distinguishes itself by not having a direct end-to-end competitor. By establishing a sourcing network connected to farmers and manufacturers, GoLemon optimizes for cost-efficiency to attract a broad customer base. The startup targets customers with large orders, repeat purchases, and significant basket sizes, aligning its strategy with the preferences of a specific segment of the market.
Who its for:: In a market where established players are stepping back, the launch of GoLemon signifies a bold entry into the grocery delivery sector. With a team equipped with diverse expertise and a unique proposition focusing on direct sourcing and cost optimization, GoLemon aims to carve out a niche for itself amidst competition. The backing of former Paystack senior managers and their strategic approach to building the business indicate a strong foundation for GoLemon's journey in the dynamic and competitive market landscape.
